Archives for Targeting and Personalization

19 Jun

How Persona Creation Makes Content and Editorial Calendar Creation Easier

image-10398
image-10398

Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content […]

The post How Persona Creation Makes Content and Editorial Calendar Creation Easier appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

16 Jan

What Cards Against Humanity Can Teach Marketers About Content Personalization

image-8602
image-8602

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity, it dubs itself the “party game for horrible people.” Players match cards containing various risqué […]

The post What Cards Against Humanity Can Teach Marketers About Content Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

02 Jan

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

image-8438
image-8438

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to […]

The post The Personalization Challenge (and Why Tech Alone Can’t Solve It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

22 Dec

3 Tests That Can Save Personalization

image-8364
image-8364

Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw. Uber […]

The post 3 Tests That Can Save Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

12 Dec

5 Factors to Consider When Segmenting Your Customers

image-8037
image-8037

Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an […]

The post 5 Factors to Consider When Segmenting Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

10 Oct

3 Steps to Applying Your Personas to Segmentation

image-7233
image-7233

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […]

The post 3 Steps to Applying Your Personas to Segmentation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Apr

3 Ways to Make Personalized Marketing a Practice, Not a Goal

image-4531
image-4531
marketing personalization best practices

Author: Guy Atzmon

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers. In today’s increasingly personalized world, this approach is obvious at best. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Read on for three best practices for a holistic personalized marketing strategy.

The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jan

How to Leverage Intent Data to Drive More Revenue

image-3297
image-3297
how to use intent data

Author: Travis Kaufman

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. In this blog, I'll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor.

The post How to Leverage Intent Data to Drive More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

5 Ways to Get Personal With Your Audience at Scale

image-771
image-771
5 Ways to Get Personal With Your Audience at Scale

Author: Patrick Groover

If you're spending more time aligning your campaigns and content in a cohesive manner than distributing it, then it may be time to review your go-to-market strategy. Due to the volume and pace of communications today, it's critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. In this blog, I'll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content.

The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.