Archives for Targeting and Personalization

10 Oct

3 Steps to Applying Your Personas to Segmentation

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You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find […]

The post 3 Steps to Applying Your Personas to Segmentation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

07 Apr

3 Ways to Make Personalized Marketing a Practice, Not a Goal

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marketing personalization best practices

Author: Guy Atzmon

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. However, many often settle for a bare-minimum approach, adding a prospect’s first name to sales emails or segmenting customers based on sweeping demographic markers. In today’s increasingly personalized world, this approach is obvious at best. At worst, it doesn’t lend to a meaningful interaction with a prospect or customer. Read on for three best practices for a holistic personalized marketing strategy.

The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Jan

How to Leverage Intent Data to Drive More Revenue

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how to use intent data

Author: Travis Kaufman

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. In this blog, I'll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor.

The post How to Leverage Intent Data to Drive More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

5 Ways to Get Personal With Your Audience at Scale

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5 Ways to Get Personal With Your Audience at Scale

Author: Patrick Groover

If you're spending more time aligning your campaigns and content in a cohesive manner than distributing it, then it may be time to review your go-to-market strategy. Due to the volume and pace of communications today, it's critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. In this blog, I'll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content.

The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.