Archives for Targeting and Personalization

23 Jan

How to Leverage Intent Data to Drive More Revenue

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how to use intent data

Author: Travis Kaufman

As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. In this blog, I'll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor.

The post How to Leverage Intent Data to Drive More Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

23 Aug

5 Ways to Get Personal With Your Audience at Scale

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5 Ways to Get Personal With Your Audience at Scale

Author: Patrick Groover

If you're spending more time aligning your campaigns and content in a cohesive manner than distributing it, then it may be time to review your go-to-market strategy. Due to the volume and pace of communications today, it's critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. In this blog, I'll walk you through five personalization techniques that can help you increase engagement while reducing the strain of developing more content.

The post 5 Ways to Get Personal With Your Audience at Scale appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.